On December 12th, the launching ceremony of the "Xinshan Quancheng" (New Kindness Spring City) public welfare project was held at the Youyi Gourd Intangible Cultural Heritage Industrial Park in Zhangqiu District. Zhang Jing, Vice Minister of the United Front Work Department of the Shandong Provincial Party Committee, and Zhang Yongqiang, Member of the Standing Committee of the Jinan Municipal Party Committee, attended the event. In response to the public welfare theme initiative of "Xinshan Quancheng", HT fashion donated a batch of winter cold-proof clothing to people with special needs in Zhangqiu District of Jinan on site, echoing the public welfare call of "New Kindness Warms Spring City, Jointly Stride Towards the Future" with warm-hearted measures.

Relevant data indicates that "Xinshan Quancheng" is led and promoted by the Jinan New Social Stratum Personages Federation (Jinan New Federation), whose members cover four groups: management and technical personnel of private enterprises, practitioners in intermediary organizations, freelancers, and new media practitioners. This diverse membership composition has laid a solid foundation for the project to gather "new kindness" forces, and also enabled public welfare services to more accurately connect with social needs and reach more corners that need help.

The public welfare and charitable activities of "Xinshan Quancheng" emphasize gathering "new kindness" forces and focusing on precise public welfare services (such as community support and cultural inheritance); promoting the coordination between "new kindness" and "mass kindness" to form a joint force for social public welfare. "Xinshan Quancheng" aims to respond to the "Xinshan China" deployment of the Central United Front Work Department, serving social public welfare and supporting the construction of a strong provincial capital by gathering the forces of the new social stratum.

A person in charge of HT Fashion's public welfare projects stated that HT has continuously paid attention to and actively participated in assistance activities for special social groups, will continue to respond to the "Xinshan Quancheng" initiative, and actively engage in social public welfare undertakings with practical measures.

Responsible Editor:HT0601