As spring colors the Southern Mountain Area, the fragrance of fresh tea fills the air.

        On May 22, the 6th Tea-Picking Culture and Tourism Festival, themed “Tea Culture in Bloom, Smart Empowerment for Huangchao,” was successfully held at HT Ecological Tea Garden in Liubu Subdistrict, Southern Mountain Area of Jinan.The event was jointly hosted by the Shandong Fruit Association, Liubu Subdistrict Office of the Jinan Southern Mountain Area Administrative Committee, and Shandong HT Investment Group Co., Ltd. Taking tea as a cultural bond and technology as an empowering force, the festival aimed to promote the quality and efficiency of the Huangchao tea industry and inject new vitality into rural revitalization.

        At the opening ceremony, leaders of Liubu Subdistrict, tea experts, and representatives in charge of HT Fashion Group’s agricultural sector delivered speeches in turn, sharing their vision for the high-quality development of the tea industry in the Southern Mountain Area. A grand plaque-awarding ceremony was also held on site, during which HT Fashion Group’s ecological tea garden was recognized as a “Standardized Planting Demonstration Base,” marking a new stage in the tea garden’s standardized and quality-oriented development. Witnessed by leaders and experts, this year’s Tea-Picking Culture and Tourism Festival officially opened.

        The event featured a wide range of highlights, offering visitors an immersive experience of the charm of the tea-growing countryside. Activities such as fresh tea tasting, tea garden photo check-ins, tea sachet DIY, and handmade lacquer fan workshops created a warm and engaging atmosphere. The event also placed a strong focus on showcasing and promoting “Hongxiaoming,” a tea brand under HT Group. All tea products in the series are directly supplied by HT Ecological Tea Garden. Through standardized planting and refined craftsmanship, the brand presents high-quality ecological mountain tea, allowing guests and visitors to experience the distinctive qualities of Southern Mountain tea up close. Tea experts were also invited to provide on-site training and guidance, offering targeted support on topics such as new tea variety cultivation, soil optimization, and improvements in tea-making techniques, helping tea farmers increase their income and promoting industrial upgrading.

        A fine cup of tea connects not only the tea mountains, but also the deep bonds of rural communities. From taking root in Huangchao years ago and providing targeted support to Jinyu Tea Garden, to building its own tea brand Hongxiaoming today, HT Fashion Group has always remained committed to supporting agriculture through industry. Through standardized planting and brand-based operations, HT Fashion Group has helped bring high-quality tea from the depths of the mountains to the Southern Mountain Area and into broader public view. Hongxiaoming tea comes from HT Ecological Tea Garden, located at an altitude of 618 meters. Relying on its exceptional ecological environment and expert technical support, the brand is dedicated to crafting every tea leaf with care, turning the fragrance of tea into one of the most touching expressions of rural revitalization.

        Looking ahead, HT Fashion Group will continue to uphold its original commitment to supporting agriculture and deepen its engagement in the ecological tea industry. Through brand empowerment, technical support, and the integration of tea culture and tourism, HT Fashion  Group will help transform small tea leaves into “golden leaves” that drive rural development, working together with all parties to paint a new picture of rural revitalization.

Original text:Inheriting the Charm of Tea, Enriching Huang Chao with Wisdom | The 6th Tea-Picking Culture and Tourism Festival of Liubu Subdistrict, Nanshan, Jinan City was successfully held

Contributor: Yao Zhaojing Text and Image Editor: Yao Zhaojing
Initial Review: Zhuang Tonghao
Final Review: Yu Jin